Elevating Oral Communication to Persuade and Influence
Challenge and Issue
Effective oral communication in business must be persuasive and focus on memorable takeaways that empower the audience to recall and share key messages later, yet presenters often shy away from these techniques due to negative stereotypes of salespeople, missing opportunities to engage and connect meaningfully with their audience.
Risk and Impact
Poorly delivered pitches can lead to missed opportunities and confusion, as audiences struggle to grasp the value of offerings, potentially resulting in lost business if key messages fail to connect.
APT Solution
APT empowers speakers to transition from informing to persuading by focusing on problem-solving and creating a memorable Residual Message that audiences identify with and encourages them to become ambassadors for the content.
